Shaanxi Hongda Agricultural Science And Technology Co., Ltd. Marketing Strategy Study

Chinese pesticide companies, along with the Republic of growth has gone through 60 contained in the face of domestic and international pesticide industry, changes in the environment, faced with the national team's determination to reform pesticide industry, the pressure, pesticide companies marketing strategy will be adaptive changes in advantage of the opportunity for the business event.In this paper, Shaanxi Hongda Agricultural Science and Technology Co., Ltd's marketing strategy as the research object, using the case method, qualitative descriptive method and on-site interviews in Shaanxi Agricultural Bureau ambitious marketing strategy marketing strategy analysis of the status quo, marketing strategy, problem identification, showing a national industrial policy of the changes, changes in pesticide product management system, registration system, changes in competition, marketing, low-level issues and some out ambitious agricultural. On how to respond to domestic and international environment for ambitious agriculture, industry, changes proposed under the framework of 4P's of marketing theory, the price of products, promotions, channel-based pesticide products 2K marketing strategy, that is product-related pesticide application technology in the customer's transmission and pesticides products provide solutions for the crop-centric marketing strategy to implement。This paper, the internal and external changes in the pesticide industry's marketing strategies in the theoretical frame.