Research On The Impact Of Trade Facilitation On China's Export Of Electromechanical Products To ASEAN

Under the background of the post-financial crisis,cross-border e-commerce in our country has developed rapidly.However,cross-border logistics has stagnated,limiting the further development of cross-border e-commerce.A new type of logistics emerged--overseas warehouses,solving a series of problems in traditional cross-border logistics,such as long delivery period,high cost of return,etc.This paper took overseas warehouses as the research object and attempted to explore how cross-border e-commerce companies to choose overseas warehouse models.Introduced the background of overseas warehouse,analyzed the status of China's existing overseas warehouse modes(self-built overseas warehouses,FBA overseas warehouses,and third-party overseas warehouses)with the aid of charts and data,compared their characteristics,advantages and disadvantages respectively.Analyzed main factors influencing the selection of overseas warehouse from macro and micro levels,macro factors : the environment of the targeted market,the government's supportive policies for overseas warehouses and so on;micro factors: logistics costs,the strategic position of logistics system and so on.Then,this paper built an analytical hierarchy process model to study the selection of overseas warehouse of Lightinthebox,a typical cross-border e-commerce enterprise.Verified the suitability of its selection;explored the main factors affecting its overseaswarehouse selection : distribution cost and storage cost,safety and convenience;summarized lessons learned from Lightinthebox.Finally,on the basis of the above studies,summarized Cross-border e-commerce companies that are applicable to the three kinds of overseas warehouse and comprehensive overseas warehouse respectively.Cross-border e-commerce companies that are suitable for the Amazon FBA model,including companies that start to enter overseas warehouse business,small and medium-sized enterprises that lack visibility and related talents,and companies that operate durable goods.Cross-border e-commerce companies that are suitable for the self-built overseas warehouse model,including large-scale enterprises that operate consumable products with high brand awareness,companies that formulate localization strategies,and large-scale enterprises operating special products.Cross-border e-commerce companies that are suitable for the third-party overseas warehouse model are enterprises with middle-ranking,large-scale sales,low value-added products.Cross-border e-commerce companies that are suitable for comprehensive overseas warehouse model are enterprises with large scale,strong logistics management capabilities,and diversified product types.