| With the high pace development of cross-border e-commerce industry,more and more enterprises have adjusted to focus on localized operation in target markets.Meanwhile,the impacts of customer experience,which brought by the disadvantages of traditional cross-border logistics have been obvious than before.As a result,overseas warehouse has become a better solution which can make up for the disadvantages of traditional cross-border logistics and help cross-border e-commerce enterprises to gain customer stickiness by operating locally.Cross-border e-commerce enterprises should choose the appropriate construction models of overseas warehouse as per each model has unique characteristics when trying to be localized in target markets.Firstly,based on the literature review of the development status of cross-border ecommerce industry,cross-border logistics and overseas warehouse,the article confirmed that the inadequate abilities of traditional modes of cross-border logistics have limited the development of cross-border e-commerce industry and verified the value of overseas warehouse.Then,the article made a conclusion that cross-border ecommerce enterprises should choose the appropriate construction models of overseas warehouse by making comparison of different models.Secondly,the article used company J,which is one of the head e-commerce companies in China,as a case to help it decide the construction models of overseas warehouse by combining analytic hierarchy process and questionnaire survey model.Lastly,the article made a conclusion on the study of influencing factors of overseas warehouse construction models and advice of cross-border industries.The article has combined questionnaire survey method,analytic hierarchy process and fuzzy comprehensive evaluation method to quantify the real case which finalized to propose advice from the perspectives of cross-border e-commerce industry,overseas warehouse service companies and government policies. |
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