Research On The Improvement Of Jingdong Baitiao's Personal Credit Mode Under The Background Of Internet Finance

The development of Internet finance is accompanied by the Internet of credit,and credit is the guarantee of economic development.The central bank gradually liberalize the individual credit market,making the Internet financial personal credit business gradually spread out,the attendant problem is that each Internet financial sector needs to find the individual credit model of their own business characteristics.Internet financial credit is an effective complement to the traditional financial credit,credit is only a means,and the purpose of credit is to apply to reduce the credit risk.In this paper,under the background of Internet finance,take Jingdong Baitiao as a case,to explore Jingdong Baitiao's personal credit model.The research logic of this paper is as follows:Firstly,the information asymmetry theory,long tail theory and public goods theory are used to analyze the theory,which lays a theoretical foundation for the analysis of the individual credit information model.Then,introduce the personal credit information model of Jingdong Baitiao,and analyze it from various respects.The paper puts forward the corresponding optimization plan and provides some inspiration and reference for the personal credit model of Internet finance in China.Through the inquiry of the personal credit model of Jingdong Baitiao,it is found that the Internet financial personal credit and the traditional personal credit are not substitutes,but complement each other.Jingdong Baitiao's personal credit model development in the current environment has certain advantages,but there are also corresponding problems,their own data sources from a single situation need to change,the level of risk control technology need to improve.In addition,the relevant departments also need to timely develop and update the Internet personal credit business-related policies and laws for China's personal credit market to lay a good environmental foundation.