Research On Business Model Innovation Of Big Data-Driven Technology Enterprise

The explosion of data volume led us into the era of big data.The development of technology companies is increasingly dependent on the support of big data technology.However,in the highly information-based and rapidly changing market environment,some of the original business models of technology companies are no longer applicable,and technology companies may not be able to gain market competitive advantage with their own advanced technology applications.In order to achieve sustainable development,technology companies must innovate their business models.This paper takes technology companies as research objects,based on previous study of business model innovation,introduces information technology capabilities as the medium,and studies the mechanism of big data-driven innovation of business models for technology companies,and selects Huawei Technologies Co.,Ltd.as a case study.From the perspective of value,we discuss the successful attempts of business model innovation of technology companies under the direct and indirect influence of big data.The study found that the use of big data can directly drive technology companies to enhance their insight into the market environment,discover internal and external value of enterprises,improve internal operations of enterprises,innovate products(services)and profit models,and then directly affect the innovation of business models;On the one hand,big data,as information technology,can reshape the information technology system structure of enterprises,improve information technology capabilities,improve the operational efficiency of enterprises,and improve the elements of business models,which will greatly promote the innovation of business models.Finally,in conjunction with Huawei's case,we believe that in the value discovery stage,we should use big data to fully understand the dynamics of consumers and competitors,estimate future market risks and business opportunities,understand consumption patterns at multiple levels,expand the market scope of business operations,and discover potential value;In the stage of value creation,big data should be used to improve internal and external organizational structures,key processes,and management models,and information channels for external environmental conditions should be optimized.In the stage of value realization,the company's production model and cooperation method should be adopted to achieve value realization.This paper can provide practical guidance for tech companies in the era of big data rise and rapid development to find the key stages of innovation and the innovation model that suits the development of the company.