Research On The Influence Of Big Data Capability Of High-Tech Enterprises On Business Model Innovation

In the era of big data,the real-time and accurate recording of the world's dynamic big data has a great impact on the composition of business model innovation elements.Big data causes enterprises to rethink how to find value,use value and create value,that is,business model innovation.If high-tech enterprises want to grasp the wind storm of big data,it is not enough to rely only on the traditional business model,they should seek more flexible and open business model to develop new competitiveness on the basis of existing capabilities.Driven by various social demands,the ability to peel off data value and create business has been proposed by scholars.However,there are few authors who focus on the ability of big data,and the lack of paradigm research on the ability of big data and business model innovation.In addition,organizational learning is a dynamic behavior used by enterprises to cope with external changes,avoid risks and make defense,and it is an important factor influencing business model innovation.Therefore,it is of great significance to explore the relationship between big data capability and business model innovation from the perspective of organizational learning.In this paper,based on the above background,follow the "questions-theory study,the empirical analysis of the technical route,resource based theory and virtual value chain theory as the theoretical basis,establish a theoretical model,the relationship among probe(1)Through the large data capacity,organizational learning,and mining and analysis of business model innovation,exploring the mechanism of the interaction between the three variables;(2)Through empirical analysis,analyze the path-dependence of big data ability on business model innovation and the intermediary role of organizational learning;(3)Based on the empirical results,Suggestions are put forward for high-tech enterprises to improve their business model innovation ability and keep their competitiveness under the background of big data.This article is based on the above research purpose and content,the use of empirical analysis,with guangdong,Beijing,jiangsu,zhejiang,a total of 292 high-tech enterprises in Shanghai as a sample,using SPSS 25.0 and AMOS 22.0 software for data processing,the study found that(1)Large data capacity and its three dimensions all have significant positive effects on business model innovation;(2)Big data ability and its three dimensions have a significant positive impact on organizational learning;(3)Organizational learning has a significant positive impact on business model innovation.(4)Organizational learning plays a partial intermediary role between big data capability and business model innovation.Based on the research results,this paper proposes the following Suggestions for high-tech enterprises to improve their business model innovation ability and maintain their competitiveness :(1)Talent equipment needed to acquire big data ability;(2)Building the enterprise's proprietary big data capability(3)Building the data-driven organizational culture.