Study On The Influence Of Tourist Reputation On Tourists' Behavior

In recent years,the tourism industry in all parts of the country is developing vigorously,and the competition in the tourism market is intensifying.The reputation of every tourist site plays an increasingly important role in attracting tourists and enhancing the competitiveness of tourist destinations.In view of this,each tourism competition is mainly summed up to the reputation of the competition between tourism.In order to conform to the development of the times,the research on the reputation of tourist sites has become the focus of attention in the academic circles.In the study of the reputation of tourist sites in the early academic circles,scholars have paid more attention to the spread of tourist reputation after tourists.With the continuous in-depth study of scholars,we find that the reputation of tourism destinations is a dynamic concept.The reputation of tourist destinations is constantly corrected at different stages of tourism,and we find that the impact of reputation on tourist behavior is different at different stages.Therefore,from the two different stages of tourism and tourism,this paper studies the impact of tourism attraction on tourists' decision-making behavior,and the impact of tourism compound reputation on tourists' consumption behavior.The main contents of this paper include three parts.In the first part,we mainly study the influence of reputation on tourist decision-making behavior before tourism.First of all,on the basis of previous research on the construction of tourism destination before causing reputation,trust,to the tourist decisionmaking behavior theory model,and put forward the hypothesis of the three;and then design the questionnaire,to Yuntai Mountain and Shaolin Temple tourism tourists as the research object for data collection;finally,the data collected are statistical analysis,including basic sample statistics,reliability and validity,confirmatory factor analysis,structural equation model and hypothesis test;finally,draw conclusions and make recommendations.The second part focuses on the impact of tourist destination composite reputation on consumer behavior of tourists,first on the basis of previous research on the construction of tourism in composite reputation,perceived value,tourist consumption behavior theory model,and put forward the hypothesis of the three;and then design questionnaire to collect data on tourism destination in Yuntai Mountain and the Shaolin Temple tourists as the research object;finally,the data collected for data analysis,including basic sample statistics,reliability and validity,confirmatory factor analysis,structural equation model to test the hypotheses;finally,draw conclusions and make recommendations.The third part,for the first two parts,analyzes the impact of reputation on tourists' decision-making behavior and the impact of tourism destination compound reputation on tourists' consumption behavior,and puts forward policy recommendations.The tourism destination in Yuntai Mountain and Shaolin Temple survey data to draw the following conclusions through the analysis of the system: before traveling to tourism caused by the reputation of the tourist decision-making behavior have a significant positive impact,that tourism caused by the better reputation,tourists are more willing to travel to the destination.Tourism in composite reputation has a significant positive impact on consumer behavior of tourists,tourist destination composite shows better reputation,tourists are willing to spend more on the tourism destination,mainly in tourism catering,accommodation,traffic,landscape environment,shopping facilities and recreational facilities better,are more willing to travel in the tourism consumption.Therefore,promoting the reputation of tourism destinations can positively affect tourists' decision making behavior,enhance their compound reputation and positively affect tourists' consumption behavior.