Research On The Relationship Between The Authenticity Of Ethnic Tourist Destinations,the Co-Creation Of Tourist Value And The Fit Of Tourists

With the rapid development of experience economy,Internet economy and knowledge economy,tourists can obtain more information resources from multiple channels in a short period of time,and increasingly pursue personalized and diversified tourism products and services.Tourists are no longer satisfied with passive Therefore,the value co-creation model dominated by tourists and tourist destinations is attracting attention.,the role of tourists is changed from passive recipients of tourism products and services to co-creators of product and service value,which is not only beneficial to meet the personalized needs of tourists,but also can significantly enhance the competitiveness of tourism destinations.Ethnic tourist destinations have prominent folk cultural characteristics and rich types of folk activities.Compared with other types of tourist destinations,there is a strong interaction between tourists and ethnic tourist destinations.Good interaction conditions have laid a solid foundation for tourists to participate in value co-creation.Base.Under this circumstance,it is meaningful to study which motivations and influencing factors can further stimulate tourists’ value co-creation behavior and ultimately lead to better tourist value co-creation results.Therefore,this study takes tourists who have visited ethnic tourist destinations in Yanbian Korean Autonomous Prefecture as the research object,and discusses the relationship between authenticity and tourists’ value co-creation motivation on tourists’ value co-creation behavior,and analyzes the influence of tourists’ value co-creation behavior on tourists.While fitting the influence relationship,the influence relationship between authenticity and tourist fit should also be explored,in order to provide some reference materials for Yanbian Korean Autonomous Prefecture and other ethnic tourism destinations to build a value co-creation activity situation and enhance tourist fit to achieve sustainable development.By collating and analyzing domestic and foreign literature on authenticity,tourist value co-creation,and tourist fit,this research identifies research models on authenticity,tourist value co-creation motivation,tourist value co-creation behavior,and tourist fit,and proposes 16 research models.Related hypothesis,trying to explore and analyze the relationship between the four.The content of the questionnaire was determined on the basis of sorting out and referring to the measurement scales of the literature related to each variable and conducting a pre-investigation.After being distributed in the form of an online questionnaire,a total of 405 valid questionnaires were obtained.This study uses SPSS23.0 software to input,organize and analyze the valid data of the questionnaire to verify the hypothesis,and draw the following conclusions:(1)Authenticity has a significant positive impact on tourists’ value co-creation behavior,that is,authenticity has a significant positive impact on tourists’ value co-creation behavior.Participation behavior and tourist citizenship behavior have a significant positive impact;(2)Tourist value co-creation motivation has a significant positive impact on tourist value co-creation behavior,namely social demand motivation,psychological demand motivation,economic benefit demand motivation and hedonic demand Motivation has a significant positive impact on tourist participation behavior and tourist citizenship behavior respectively;(3)Tourist value co-creation behavior has a significant positive impact on tourist engagement,that is,tourist participation behavior and tourist citizenship behavior have significant positive effects on tourist engagement respectively.(4)Authenticity has a significant positive impact on tourist engagement.Finally,based on the above research results,the following pertinent suggestions are put forward: focus on building a situation of tourists’ value co-creation,and stimulate tourists’ value co-creation behavior;reasonably guide tourists’ value-co-creation behavior to help achieve tourists’ compatibility;attach importance to authenticity protection and realize tourists’ value co-creation Coordinate with tourists.