A Comparative Study On The Influencing Factors Of Tourist Consumption Behavior In China And Russia Under The Background Of "The Belt And Road"

As northeast Asian countries,China and Russia are each other’s important tourist markets and tourist destinations.However,the reception capacity of the two countries,the problems of language barrier and tourism safety restrict the sustainable development of tourism in China and Russia.China and Russian market eas a great potential for development.Currently,cooperation with China in tourism is one of Russia’s most promising region.Chinese tourists further visit Russia for tourism activities.China is actively disseminating Chinese culture,providing Russia with a large number of tourism flows as the most important visitor provider.The increase of Chinese tourists and the decrease of Russia tourists is just a temporary phenomenon.It is an urgent problem for Russia’s tourism to improve the proper infrastructure and quality of tourism services.China currently occupies the third place in the world tourism rating and is becoming the largest outbound tourism country.For Russia,cooperation with China in tourism is of great importance and necessity.And it is also important for us to study these relations and analyze the characteristics of consumption behavior in Russia and China.This paper analyzes and compares the characteristics of the consumption behavior of Russian tourists in China and Chinese tourists in Russia in terms of culture,economy,social influence and demographic characteristics,using the method of questionnaire survey and the analysis of SPSS data.This paper mainly studies the following pointsⅠ The theory of consumer behavior of inbound tourist.Ⅰ The analysis of the consumption behavior of tourists in China;.Ⅰ The consumption analysis of tourists in Russia.1 The research assumption and research design.1 The comparison and analysis of the consumption behavior of the tourists of China and Russia1 The comparison between the policy and environment of the two countries in the context of "The Belt and Road".The results show that the consumption behavior of tourists in the two countries is different.The following conclusions can be obtained through questionnaire survey and regression data analysis,Russian tourists are younger,while Chinese tourists are young and middle-aged.The number of female visitors in the two countries is significantly higher than that of males.The majority jobs in Russian are overseas students,while the jobs in China is relatively average,like students,educator,businessman,public security officer and etc.Russian tourists mostly come from friends and family,while in China,most are families.And the departure ways,always the individuals or friends and relatives travel together.Chinese tourists plan to stay shorter,while Russian tourists stay longer.At last,in the context of "The Belt and Road",the research of Chinese and Russian policies and environment on tourism consumption behaviors influence,which mainly includes:policies of the two countries and environment affecting tourists’consumption motives in the context of" The Belt and Road ",and the current research status of tourists’ consumption behaviors in the context of "The Belt and Road " is summarized and evaluated.