Research On Domestic Independent Tourism’s Consumer Behavior In The Process Of Yangshuo Tourism

In recent years, with the rapid development of China’s economy and the increasingly improved system of paid vacation, travel is no longer a dream of people’s minds. The traditional team travel gradually being replaced by a new tourist buffet, this novel, freedom of tourism is being accept and practice by different age groups of the population. Self-tourism’s charm lies to independent travel arrangements. Because of this, these burgeoning domestic self-consumption tourists behavior which have got more and more attention, is also worth exploring.Therefore, based on self-Yangshuo domestic tourism, this article start the process of research on the tourism theory of consumer behavior from the perspective of their consumption behavior. First, with a large number of domestic and foreign independent travel and consumer behavior literature, this article review and summarize the relevant latestresearch results, but also for the article erected effective research methods and theoretical frameworks. Secondly, according to scholars for study theory and explain patterns of tourism consumption behavior, a measure of the three types for paper constructs is raised. however, with tourism demand identification, information gathering, assessment, and the formation of an alternative, these measure of the conclusion of four stages made the tourism decision-making; behavior preferences and consumer preferences with travel preferences measure; with tourism cognitive, emotional and behavioral intention measure tourism attitude. Secondly, with Yangshuo field survey data,fresh collected dates have been used by the software for simple demographic analysis, using a correlation analysis to compare the differences of different gender, age, occupation, education level of people’s tourism motivation; using variance analysis of different demographic characteristics of domestic tourists preference for self-service accommodation influencing factors; also using Likert observed the self-satisfaction of tourists travel. Finally,this article will give some advices to Yangshuo government to develop the domestic tourism market, and also to enhance the self-help strategies to other areas.