| Wetland is one of the three major ecosystems of the earth.However,with the continuous development of economy and society,the wetland area has continuously decreased,which has seriously affected the habitat of the birds and destroyed the ecological balance.As a coastal city,Shanwei has a large number of wetland resources.Among them,Haifeng Wetland is an important international wetland which officially approved by the United Nations in 2008.How to protect important wetlands like Haifeng Wetland in a better way,and reduce the contradiction in the shrinking wetland area caused by urban expansion,this paper has carried out a study on the development of ecotourism in Shanwei wetland.According to a large number of literature,this paper summarized the research progress of ecotourism at home and abroad.Based on the theory of ecotourism,this paper analyzed the resources and development status of Shanwei wetland through on-the-spot investigation and data review,and analyzed the problems in development.Then,the ecotourism market in Shanwei wetland was studied,and the target market was determined.It also put forward the product strategy and promotion tactics for the current situation that the ecotourism products are not prominent and the reputation is not high.Next,SWOT analysis was carried out on the development of ecotourism in Shanwei,and the overall objectives,guiding ideology,specific steps,strategic measures of the development strategy and the corresponding management measures were proposed.Finally,this paper put forward the principle of the development of ecotourism in Shanwei wetland.Based on the experience of wetland ecotourism development both at home and abroad,it put forward the development mode of ecotourism in Shanwei wetland.This research believes that the development of wetland ecotourism needs to be carried out in Shanwei,but the development process should follow the principles of conservation,subtraction,scientific management and ecological management,and adopt different development modes for different kinds of wetlands.In the development process,the government should play a leading role in the introduction of relevant plans and policies,and at the same time introduce market mechanisms to develop in three steps from the short-,medium-,and long-term stages.In addition,it is necessary to develop products and promote sales in accordance with the target market and existing marketing issues. |
