Research On Customizing Marketing Of Travel Niche Market

As a sunrise industry tourism,with the increase of national income and paid holidays,the momentum of development is as good as the day.However,traditional mass tourism has not satisfied all consumers,and many small and medium-sized tourism enterprises have sprung up to find a breakthrough in the tourism niche market.In order to meet the personalized needs of consumers,many tourism enterprises carry out exclusive customized marketing for different groups.This article consists of five chapters.The first chapter is the foreword,which briefly explains the significance and background of the topic,and the content and method of the research.In addition,the author introduces the marketing theory and literature review in this paper.The middle three chapters to tourism niche markets as the breakthrough point,for no two tour enterprise external marketing environment of macroscopic and microscopic analysis,for no two tour companies face the internal advantages,disadvantages and industry competition environment to comprehensive analysis on the external opportunities and threats,and use the STP analysis without a second trip to enterprise in tourism niche market positioning.Then,based on the niche market,the research and analysis of products,pricing,promotion and channel strategies of the customized marketing of travel enterprises are analyzed.The fifth chapter is on the basis of the research on the enterprise without two,and the development of customized marketing in China's tourism niche market is summarized and predicted.