Black Eye Heaith Studio Chain Marketing Model A Case Study

According to a report released by who,the number of people in China accounted for about half of the country's myopia.In the myopic population,young people's eyesight is the most worrying.The prevalence rate of myopia among young people in China is the highest in all the countries in the world.The situation of our country's residents will cause a series of problems.Microscopically,myopia affects the daily life of the residents,learning and work,and even threaten health.Severe cases can lead to permanent visual impairment and blindness.On the macro level,myopia hinders the improvement of labor quality in china.It is increasingly urgent to encourage the development of vision care institutions.As an early vision health care institutions,black eye vision health studio in its own development process precipitated a wealth of experience,of course,there are valuable lessons.In the current fierce market competition environment,as an early vision health care institutions,like other vision care institutions,is facing enormous market competition pressure and high operating costs.How should it be tight encirclement? This paper uses the PEST analysis tool,Potter five forces model and SWOT analysis,in view of the existence of black eye health studio chain chain marketing model in the marketing environment,analyze the problems and put forward countermeasures and measures to solve the problem.Black eye vision health studio in the early stages of chain marketing,relying on the unique model and the advantages of the first mover has achieved great success.However,after years of accelerated expansion and expansion,the success of the black eye vision health studio was quickly copied and imitated,new competitors frequent,vision health chain industry increasingly fierce competition.In addition to external factors,lack of core competitiveness,marketing chain of chain stores,control the product is single,the talent team construction lag,corporate culture is not perfect and other internal factors is the main reason leading to the black eye health studio in a difficult period of chain marketing.To this end,the black eye vision health studio should optimize its channel strategy,promotion strategy,improve its product innovation ability and the ability to develop standards,optimize its human resources management processes,improve their corporate culture.In this paper,on the one hand will be a guiding role to the black eye health studio chain marketing work,also provide a reference for determining marketing strategy and mode similar to eye care as the main business of chain enterprises;on the other hand,also helps to curb the adverse development status of residents in our sight.To enhance our residents physical quality.