Research On Marketing Strategy Of HX Real Estate Company

Since the reform and opening up,China’s real estate market from scratch,from small to large,from the short supply of the seller’s market to fierce competition in the marketing.Along with the people’s consumption capacity is greatly improved,in view of the accumulation of the number of years of sales and real estate commodity itself relatively high price and durability and the country in recent years,the real estate industry’s macro-control policies and other factors,the real estate practitioners especially the sales department is facing a hitherto unknown challenge,the status of marketing strategy in enterprises the management is increasingly important.HX Real Estate Company was founded in 1998,is a national large-scale industrial town operators in a few decades,forge ahead,and actively develop strategic construction around the key areas of three countries,business territory already in Beijing,Shanghai,Liaoning,Zhejiang,Anhui and other provinces as well as Indonesia,Singapore and other Southeast Asian countries.The formation of hundreds of industrial clusters.This paper analyzes the current marketing strategy of HX Real Estate Company,with the current policy oriented and market,combined with the characteristics of the company,the company to find out the main problems existed in implementing the marketing strategy in the development and causes of in-depth study of the problem,and puts forward appropriate solutions,to improve the existing marketing strategy of HX Real Estate Company to expand sales,increase sales profit has great research value and practical significance.This thesis is divided into three parts: introduction,text and conclusion.The first part is the introduction,which mainly introduces the background and significance of the topic,and combs the relevant research literature.The second part summarizes the related marketing theories,including STP theory,4P marketing theory and real estate marketing theory.Secondly,the development status of HX Real Estate Company is analyzed.Including the basic situation of HX company,analyzed the competitiveness of HX company from the Potter five forces model and SWOT analysis.Third,it introduces the existing marketing strategy of HX Real Estate Company and the main problems and reasons.Fourth,put forward the improvement scheme of HX Real Estate Company marketing strategy.Finally,the thesis gives the guarantee measures for the implementation of the marketing strategy.The third part draws the conclusion of this thesis.