Research On The Development Strategy Of H Agricultural Science And Technology Trading Co.Ltd.

With the development of industrialization and urbanization in our country,the development of agricultural enterprises has encountered unprecedented challenges.Firstly,the rural labor force poured into the city,resulting in the rural land vacancy rate rose,rural labor shortage;secondly,in the face of fierce competition and huge market demand,technical level of agricultural enterprises and the lack of capital investment restrictions,has seriously hampered the sustainable and healthy development of enterprises;thirdly,the original extensive management model of agricultural small and medium-size enterprises has no longer adapt to changing market demand.Under this background,it is of great significance to carry out strategic research on agricultural small and medium-size enterprises.H Agricultural Science and Technology Trading Co.Ltd.is one of the typical representatives of agricultural small and medium-size enterprises in Henan.The company was founded in 2009,mainly in the production and sales of organic pollution-free vegetables and fruits,crop planting,fruit picking,modern agriculture,the initial production,refined processing,product development and leisure sightseeing.In this paper,H Agricultural Science and Technology Trading Co.Ltd.as the research object,using the PEST analysis,Potter five forces model,SWOT analysis method,to study the company’s macro environment,industry competition environment,analyzes the company’s external opportunities and threats,internal strengths and weaknesses,the conclusion is that the external environment is advantageous situation,but at the same time facing the challenge.There are many problems in the internal resources,but also have great potential for development.Then based on the results of SWOT analysis,set the strategic principles and objectives of the company’s development,formulate SO growth strategy.Lastly,combined with the objective reality and the specific need of strategic implementation,the company structure strategic management system,innovative enterprise development model,implement scientific management of enterprise,using a variety of measures to implement the development strategy,and provide protection from the implementation of a comprehensive strengthening brand construction,optimize the allocation of human resources and strengthen the risk control management of the three aspects of development strategy,in order to realize the sustainable development of enterprise.The research of this paper not only provides the basis and scheme for the future strategic choice and implementation of H Agricultural Science and Technology Trading Co.Ltd.,but also provide a certain reference value for the sustainable and healthy development of similar agricultural small and medium-size enterprises.