Research On The Development Strategy Of Korea AML Cosmetic Enterprise

According to IMF statistics,China has already become the world’s second largest economy,based on purchasing power parity,per capita GDP $ 12,880 in 2014 by the World Values Survey data(WVS),which indicates that China has passed the stage of economic development and the economic benefits the people’s livelihood,enter diverse stages of economic development and people’s livelihood.With China’s sustained economic growth,Chinese people’s living standards and purchasing power continues to increase,so the cosmetics market will undergo the rapid development.The research based on the development status of the Korean cosmetics market in China.Firstly,use of PEST model for Korean cosmetics company AML political,economic,social and technological environment in China were analyzed cognitive AML Korean cosmetics company in China business opportunities and threats;with Porter’s five forces model from among the competitors,new entrants,substitutes,suppliers and buyers of the competitive environment is analyzed perceived the AML Korean cosmetics company’s strengths and weaknesses in the Chinese market;mixed DELPHI-SWOT analysis development environment for Korean cosmetics companies in China AML comprehensive analysis,a strategic choice;Finally,we put forward the safeguards implementation of the strategy.