SY Railway Signal Company Development Strategy Study

During the “Twelfth Five-Year Plan” period,the operating mileage of China's railways reached 121,000 kilometers,of which the high-speed railways operated over 19,000 kilometers and accounted for more than 60% of the total high-speed rail mileage in the world.As an important hub of the transportation industry and the major artery of the national economy,the railway will certainly play an important role in promoting economic leverage during the “13th Five-Year Plan” period,and railway construction will continue to maintain rapid development.Founded in 1937,SY Railway Signal Company(referred to as SY company)is a professional manufacturer of railway communication signal equipment integrating scientific research,development,manufacturing and engineering.In the face of opportunities for China's railway development during the 13 th Five-Year Plan period,SY Company will also become the main beneficiary of the national “Belt and Road” initiative and the China Manufacturing 2025 Strategy,and companies will usher in a new round of development space.The main purpose of this study is to formulate a feasible development strategy for SY,define the situation,integrate resources,and make use of opportunities so that the future development direction of the company can be clearly defined and optimized.This article analyzes SY's internal and external development environment,Combined with the SWOT matrix method,,it analyzes the advantages and disadvantages of SY's internal environment,External environment opportunities and threats,Formulate company development strategy.Chapter 1 of this article is introduction.Describes the research background and significance of the paper,the research content and methods,the current research situation at home and abroad,and the place where this paper is innovative.The second chapter is related to the study of corporate development strategy.The third chapter is SY company's development environment analysis.The development status of SY Company was analyzed,and the internal and external environments were analyzed using PEST and Porter's five competitiveness analysis methods.The fourth chapter is the selection and implementation of SY company's development strategy.Use the SWOT analysis method to formulate an effective strategy for the development of SY companies.Using the results of the analysis,the development strategy was identified.Chapter 5 implements safeguards for SY's development strategy.Mainly from the aspects of cultural construction,organization,financial management,talent mechanism,production management,technological innovation,marketing concepts,etc.,it analyzes how to guarantee the development of SY Company.