The Development Strategy Research Of Engineering Survey Institute For China Railway Siyuan Survey And Design Group Co., Ltd

In order to maintain the gradually steady growth of our country’s economy and thesteady progress of urbanization, state and local governments are constantly increasinginvestment on railway and urban rail transit, and the prospects of railway and rail transitinvestigation industry is very broad. SiYuan Engineering Investigation Institute is regardedas the first-class Railway Investigation and Design Institute at home, how to seize theopportunity and race to control the market, which has the necessity and urgency of realityon the development strategy research of enterprise.This paper takes Engineering Investigation Institute as the research object,synthesizing enterprise market strategy, enterprise management methods and theories, andadopting the type of case to conduct research.Based on fully analyzing the currentsituation of the investigation industry and market competition which EngineeringInvestigation Institute is confronted with, this paper has studied external environment andinternal resources on the Engineering Investigation Institute and done systematic analysison the external opportunities and threats, internal advantages and disadvantages ofEngineering Investigation Institute by using the method of combination analysis onenterprise competitiveness and SWOT analysis. In addition, this paper has conductedquantitative evaluation and analysis on the external and internal environment ofEngineering Investigation Research Institute by adopting factor evaluation matrix(EFE&IFE). Based on above, this paper has put forward the overall development strategy,competitive strategy, functional strategy and the measures for strategic implementation inEngineering Investigation Institute by terms of matching analysis on choosing strategy.Based on the analysis and research, this paper argues that Engineering InvestigationInstitute should adopt intensive growth strategy in the field of rail transit investigation toimprove technological advantages of products and the quality of investigation servicesand then to consolidate the market position, expand the existing market share to makeEngineering Investigation Institute fully play and improve its competitive advantages, andmake it become the most excellent railway investigation enterprise in china and facilitateenterprise to obtain sustainable development by enlarging, specializing and powering thebusiness on Rail transit investigation.