The Research On The Development Strategy Of Yunnan Border Railway Bureau

Yunnan province is located at the aerie of national minority, the economy is still at the lower and undeveloped stage. As the strategy of develop western aerie was set up, and the economy free land of east alliance formed, the Yunnan's economy is coming into fast developing time. But contrast the condition of the Yunnan's developing economy, the problem of the border railway that is lower complicity of transport and scarce net of railway is appear, compare with the Yunnan's economy, the development of the border railway is not on match, and at the same time, the border railway restrict the Yunnan's developing economy. In the last half year, Yunnan's industry economy increase quickly(increase 13.5% compare with the same time of last year), it quite need the railway to transport. At the present, it need to load 11000 trains per day for the whole province, but only can provide 2076 trains per day about the standard railway, the rate of providing is only 18.9%. how can break the restriction, let the stage and function of the Yunnan railway match up with the condition of the Yunnan's fast developing economy, and provide the strong support for the Yunnan's developing economy, it is the key that made a suitable development strategy of the Yunnan border railway according to the matter of Kunming railway bureau l. It is also the main task of the thesis analysis.The paper analyse the present conditions and the elements of the inner and the outside situation of Yunnan border railway Kunming railway bureau, and summarize the facing Opportunities and the Threats, and analyze the outside situation and competition condition through the way of PEST analysis and professor Poter's five factors structure model: the threaten of new competition enterprise, present competition enterprise, the threaten of replace product, the bargain ability of supplyer and the bargain ability of customer. Then find the opportunities, the Threats, the Strengths, the Weaknesses of Yunnan railway bureau using current strategy method , SWOT analysis. It is sure that Yunnan province railway should take the quick development strategy, if it need further develop, and it should take some measures according to the real situation.