The Research On Development Strategy For Shandong Traffic And Transportation Group

The Transport Sector plays a fundamental, vanguard and important role in the development of national economy. Like an aircraft carrier in the transport sector of the Province, Shandong Province Communication and Transportation Group has taken several measures, such as resource integration and innovation management, since1998.The operation scope has been expanded, the core competence has been enhanced. In many sectors, from production and management to enterprise culture, the Group shows robust growth momentum.With the continually stable and healthy development of the national economy, the government has set forth explicit requirements for building a comprehensive transport system and developing modern logistics industry. Shandong Province is implementing the strategies of developing the Maritime Economic Zones and Efficient Ecological Economic Zone in Yellow River Delta. A major effort is also on to develop the economy in the provincial capital as well as enlarge and strengthen the Jinan Metropolis Circle. Besides, the accelerated development of urbanization and the concentration of population also provide a good opportunity for the development of the Group. However, as a state-owned enterprise with a long history, the Group has some difficulties, both internal and external, in the process of development, for example, the left heavy burden, the relatively smaller group scale, the low centralization of industry and the fierce competition in the market. As a result, the Group is facing a severe situation to develop fast and make it stronger and better. It is worth studying how to cope with the changes in external and internal environments, how to share more advantages of the big cake by making good use of the available resources to realize the fast, good and sustainable development.With the Shandong Province Communication and Transportation Group as the research object, this paper first aims to analyze the internal and external development environment of the Group, then summarizes the core competitive advantages and suggests that the Group should further define the development target, adhere to the implementation of diversified development strategies and keep optimizing the business combination. Holding to the scientific outlook of development, the Group should take a series of measures, for example, striving for policies and supports of upper-level units, strengthening the leadership of strategy implementation, establishing effective organization structure, creating unique enterprise culture, constructing the enterprise information technology, enhancing the brand consciousness, improving the human resources management and enhancing the capital operation ability. It will provide the Group a bigger, stronger channel and will help it establish a business combination of Big Stations, Large Passenger Traffic, Large Logistics, and Grand Tour. What’s more, the Group will be built into a large integrated transportation and communication service enterprise, reaching the leading level on profitability, competence and development capability, which is featured with marketization, modernization, diversification and collectivization. Finally, under the excellent situation of state planning and industrial developing, the Group can tap state-owned assets, maintain and increase their value, making a grander contribution to enriching its people, strengthening the province and building a harmonious country.The author sincerely hopes that this paper can furnish information of important reference value for the development of those companies, like Shandong Province Communication and Transportation Group. Simultaneously, the study can help have a more profound understanding and master of the content and application of the Strategic Management Theory and other relative theories, which can also lay a solid theoretical and practical basis for work ahead.