The Diversification Strategy Research On Zhuzhou Public Transport Company

As an enterprise that undertakes the public transportation of our city,Zhuzhou Public Transportation Co., Ltd is always actively promotingpublic transportation priority development strategy, to speed uplow-carbon travel system, strive to create green public transportation andlay solid foundations for improving people’s livelihood. AlthoughZhuzhou Public Transportation Co., Ltd has obtained remarkableachievements in recent years, because of the rapid development ofeconomy and gradually fiercer competition environment currently, thedevelopment of enterprise also encounters some bottlenecks. As a publicwelfare enterprise, providing superior travelling environment for citizens,developing urban public transportation construction, and a lot ofpreferential policies all bring in heavy economic burdens to the publictransportation company with single operation channel and limited incomesources. Meanwhile, the rapid development of taxi and public bikerenting system, and the prosperous development of the publictransportation cause bring in new challenges for the public transportationcompany. Therefore, under the new market environment, it admits nodelay for Zhuzhou Public Transport Company to improve the originaloperation mode, increase the sources of income and enhance thecomprehensive competitiveness of enterprise. The purpose of the diversification strategy research of Zhuzhou Public Transport Company isto help the enterprise and other enterprises or industries that are of thenature of public welfare just as it to improve their mode of operation,enhance economic profits and realize enterprise development on the basisof deeply understanding their operation features and environmentalcharacteristics. Although a lot of scholars have carried out researches onthe reform of public transport industry before, most of them start fromhow to improve government policies, and many of them have also doneresearches on the diversification strategy of enterprises, they were aimedat the enterprises of purely market competition, and there was seldomresearch on promoting to implement diversification strategy managementin a public welfare enterprise by specially combining the situation of theenterprise. Thus, after a long period of a large quantity of data collection,interview and inspection, it is found that it is feasible for public welfareenterprises to adopt the road of diversified development, they can adoptthe advanced theories of diversified operation and management toimprove the weaknesses in current operation of enterprises one by one,strive hard to seek for the road of diversified development, improve therational allocation of resources, actively expand operation channels, andenrich the original sources of income, thus, achieving the purpose of improving the comprehensive strength of enterprise.