The Research Of Internet+ Business Model Innovation

In the age of the Internet,new concepts emerged from the Internet.Among them,Internet +,big data,platform strategy,long-tail theory,Internet ecology,and blockchain have overturned people's perception of traditional business models.The emergence of new business models has changed the original business rules,cultivated new spending habits,and created a large number of business opportunities.Emerging Internet companies rely on efficiency advantages to form more accurate matches,which greatly increase the speed of information flow,transform many traditional industry attitudes,and quickly capture the traditional enterprise's market share.Along with the rapid rise of Internet companies,traditional enterprises are facing hard situation.traditional enterprises must consider business model innovation and business restructuring to maintain their competitiveness.The road to transformation and innovation of traditional enterprises is bound to be full of thorns,and there is a great risk of reconstruction and innovation.Even if an enterprise is innovative,it may not succeed.Therefore,how to innovate through the correct methods and decisions to control risks and improve efficiency is an urgent problem to be solved in the transformation of traditional enterprises.On the basis of literature research,this paper first clarifies the concept of business model,business model development process,business model innovation perspective,and Internet+ concepts,and establishes the theoretical hypothesis model of this article with reference to the typical business model framework.The Group's networked strategic stage was transformed into a case study of the reconstruction and innovation mechanism of the business model in the transformation process of Haier Group,from the environment,consumers,transaction structure,transaction content,transaction maintenance,profit model,and stakeholder value creation.The analysis of Haier in all aspects led to the formation of the business model innovation model in this paper and the development of the theory of traditional enterprises in the Internet + business model innovation,providing ideas and guidance for corporate Internet + business model innovation.