Research On Community Marketing Promote Project Plan And Control Of LH Company

Liaoning hongta tobacco co.,LTD.(hereinafter referred to as the "red liao/LH company)was founded in 2003 on December 22,hongta group and China's tobacco industry development center has a stake of 52.17% and 47.83% respectively.Company belongs to shenyang and yingkou cigarette factories has been one hundred years of history.Cigarette output 580000 cases in 2014,sales income 7.714 billion yuan,achieve taxes andprofits 5.55 billion yuan,including: the realization of tax 5.209 billion yuan,but in 2016,2017,the amount of enterprise marketing and income are lower than the same period.Due to the traditional enterprise,its main because LH company has received the new media marketing and the impact of the Internet age.Enterprise managers instructed by leaders inspire and through the analysis of the status quo,promoting community marketing model is put forward.Although promotion in the process of conforming to the trend of the development of The Times,but it does not have a clear plan,control plan,so from the point of the effect of social promotion,and wasn't up to the expectations of the enterprise.To this end,companies want to begin from 2017,comprehensive research community marketing promotion plan,and hope to be able to pass the application of project management theory,puts forward the better community marketing plan of the project.On the basis of the theory of project management,this thesis combined with the project plan management,project control theory,the "community marketing plan formulation and management to conduct a comprehensive analysis of the summary,through in-depth analysis of summarizing current enterprises in the community many problems existing in the marketing process,then make full use of the advantage of the existing control method,make a plan for" social marketing "and control management solution.Make plan marketing promotion of the community in LH company put forward the customer segmentation,project establishment,project responsibility distribution processing,the project schedule arrangement,project quality and cost balance planning and project resources use plans,etc.Community of LH company marketing promotion project process control scheme,under the guide of project management methods,puts forward the community marketing promotion of schedule control,quality control,cost control,and resource control method.In order to guarantee the smooth implementation of the plan and control plan,also provides the corresponding security measures,such as strengthening the staff awareness of project marketing,establish and improve the compensation performance of allocation mechanism,and strengthening the cultivation of the new media technology.Through implementation of the project plan,through the project management theory of "community marketing plan" of the analysis of management problems,and puts forward solution to the project plan and control management,the scheme can provide valuable reference for the similar enterprises.