An Analysis On The Development Strategy Of Sichuan JS Technology Corporation

SICHUAN JS TECHNOLOGY CO., LTD (SC JS Tech CO., LTD) was founded in 2008, which is based on the original investment of HONGKONG JS (HOLDINGS) CO. (HK JS CO.) in cigarette packaging printing business. The corporation is built to enrich and backwards extend the industrial chain. The business of SC JS Tech CO., LTD covers packaging processing, production of OPP film, aluminum film for cigarette packaging and other high-end packaging materials, as well as offering premium after-sales service. Environmentally responsible manufacturing processes are embedded in the business culture and strategy, environmental-friendly, ecotype transfer paper and composite paper are utilized professionally in the manufacturing production.SC JS Tech CO., LTD is the wholly-owned subsidiary of HK JS CO. and through service integration which holding shares of SC JS PRINTING CO., LTD, the corporation has performed a consolidation of the cigarette packaging service. The senior management teams as well as the technician supports are formed of highly-experienced professionals, which shown HK JS CO. provides comprehensive supports and places great importance to SC JS Tech CO., LTD.SC JS Tech CO., LTD performed an analysis based on the industry operating environment as well as its own resources, therewith the sustainable development strategies are proposed according to the analysis, the objective is to consolidate the cigarette packaging market first, then extend to other high-end packaging industry; and to take hold of the south-west market first, then expand to the whole domestic market.With the aim of becoming the leader of the industry, SC JS Tech CO., LTD has constructed a modern cooperation human resources model, implemented ISO management system for Printing and Cigarette Corporation, applied ERP\CRM IT system for E-commerce. Customer satisfaction has always been the top priority of the company, to improve furthermore, the company comes up with a series of action, brings more professionals, introduced more off-line and on-line trainings, and refines the Quality Control system.As a senior manager of the SC JS Tech CO., LTD, the author has a sufficient management experiences and the familiarity in Packaging and Printing industries, and with supports from the studies of the EMBA, the author analyzes the development and maturity of SC JS Tech CO., LTD, and discussed the Corporate Development Strategy of JS Corporation.This thesis is divided into four chapters.Chapter One:The Backgrounds of SC JS Tech CO., LTDThis chapter reviews the company’s backgrounds, and states the necessity and importance of establishment of the company in Sichuan Province, additionally, the current situation and development difficulty of the corporation would be revealed.Chapter Two:The SWOT Analysis of SC JS Tech CO., LTDThe enterprise development strategy introduces in this chapter, PEST analysis and Porter’s Five Forces Model are applied to analyze the macroscopic and microcosmic environment surrounding the SC JS Tech CO., LTD, and furthermore, the company’s internal and external operating environment is also analyzed by the use of SWOT analysis.This Chapter seeks to comprehensively unfold the company’s strengths and weaknesses as well as its opportunities and threats that face to in the complicated environment. The corporation development strategy is planned based on the SWOT analysis.Chapter Three:Development Strategy Formulation and Selection of SC JS Tech CO., LTDThis chapter involves the Applied Strategic Management Theory that has proposed the concepts of the strategic choice、strategic planning and functional strategy that refers to formulate the development strategy for the company, and these concepts would be applied to SC JS Tech CO., LTD in practice based on the firm’s SWOT analysis mentioned in the last chapter.Chapter Four:Implementation and Management of Corporation Development StrategyThe Corporation Development Strategy is discussed and executed in this chapter via refinement of organizational structure and guarantee. This section also states the importance of implementation of the strategy, presents sensible suggestions and recommendations to corporation strategy management.This thesis aims to provide some valuable suggestions to SC JS Tech CO., LTD for its development and expansion, and allow the company be able to targeted avoid such problems that is prevalent in the current printing industry. Moreover, author also desires this thesis could help SC JS Tech CO., LTD to successfully implement the expansion strategy ensuring its sustainable development in the future, through apply the EMBA knowledge which learned from the University.Due to limited knowledge and experiences of the author, there are some inadequacies and omissions unable to completely avoid in this thesis. Any comments and suggestions would be highly appreciated and respected.