| Since 2000, with capital advantage and quality products, many leading overseas companies in paper industry came in domestic market. Under their aggressive marketing and sales, the peace was broken and fierce competition has everyone in this industry involved unavoidable, especially those middle or small size paper manufacturers who unfortunately were not ready for this competition yet, and were brought into a situation without any choice: dropping prices! However, without the support of profit, it is very hard for a company to survive. Some brands of years were missing; some companies had to go to other industries to seek luck and others were still fighting for surviving. Furthermore, new technologies of digital printing and OA have already requested all regular office paper products to go extra miles in quality and features; otherwise, they will be out of business. And more and more new paper products will come out with the development of IT and software. In addition, another challenge was put in front of paper manufacturing industry: although consumers want to pay less money, they need more practical application on what they are buying.With the mission of this era under the new environment, there is an issue that must be addressed immediately: starting from the survival and development, the basic tasks, how could those middle and small size firms do to escape from the deep end, to make the correct decision on the strategy of R&D, to face the challenge and new environment to work out a direction of continuation development by their own advantages and strong points. JINAN DONGYUAN INFORMATION RECORD PAPER FACTORY , one middle size company with the main business of manufacturing of paper products in office and school use, since established in 1999, have already manufactured over 2800 tons, about 420K cartons of a variety of paper products, including 330K cartons printing paper, with a marketing share of local and domestic market. However, due to pressure from the growing competition and company size, a series of problems and issues happened in operating and enterprise resources could not support the development any more. Furthermore, in opening China, paper product companies must compete with not only domestic competitors but also... |
