NN Garden Group Development Strategy Research

With the development of economy,city changes a course accelerate,country and the society from all walks of life to the ecological environment seriously more and more high,so as the" greening" the city's comprehensive environmental measures,improve the ecological environment is the most direct way-city landscaping industry got unprecedented attention,the government and the public all increase on landscape construction management needs,so the market has entered a period of rapid development of gardens.At the same time,the integration of state-owned assets in similar businesses,and market operation of a certain relationship between the resource,build a wholly-owned state-owned large enterprise groups in recent years is one of the development trends of the reform of institutions,NN garden group that is in this context is established finish,due to formation of a shorter time,reform efforts have also been preserved,in the organizational structure,management,the future development target and development strategy are in the fuzzy state,there are some problems,this article on the current situation of group conducted a comprehensive study,collected large amounts of data and information,the use of strategic management,operations management,organizational behavior,human resource management,marketing and other related theories,and in combination with me in the garden system with many years of work the accumulation of experience,through the external macro-environment analysis,industry environment,the internal resources summary scanning and the core competitiveness of enterprises analysis,business analysis,find out the NN Garden Group is facing the opportunity,threat and their advantages,disadvantages,and to determine the enterprise future development target,and based on this goal,explore business in organization structure,business setting,human resource,scientific research and innovation etc to Take measures and should change method,clear the group how to operate and manage the basic train of thought.The enterprise strategy management research on the group's future development strategy for scientific and rational analysis,facilitates the practical work,it is necessary and has positive significance,at the same time on more and more will be established for other similar large state-owned enterprises have reference value to avoid in the future,in the process of taking unnecessary detours.