Research On The Development Strategy Of Country Garden Gansu Branch

Since the 1980 s,China's real estate industry has developed rapidly under the great achievements of reform and opening up,and has gradually become one of the key industries that affect and restrict the development of the national economy.Especially in the new century,the gross national product and per capita disposable income continue to grow.China's real estate market is ushered in a new upsurge.The indus try's huge profits have attracted a large number of investors,which has led to increasingly fierce market competition and increasing market volume.Swell.Nowadays,the domestic economy is in a downward trend,and the real estate market has gradually ente red a new stage of development from the “ ten-year golden period”.The disappearance of industry profits and the fierce competition continue to make the relevant enterprises in the industry have to pay more attention to corporate transformation,strengthen strategic planning and enhance comprehensiveness.The competitive strength,the only way is the fundamental way for all enterprises in the industry to achieve healthy and sustainable development.The research is based on the Country Garden Gansu branch in the western region.Based on the relevant literature and related theories,the relevant analysis methods are used to realize the combination of theory and practice,mainly for the current facing of Country Garden Gansu Branch.The internal and external dev elopment environment,the threats and challenges faced in development,the existing problems and shortcomings are analyzed,and a targeted reform strategy is proposed.The main contents of this thesis are as follows: Firstly,the research background,purpo se and significance of this paper,research status at home and abroad,etc.;secondly,an overview of the relevant theories of enterprise development strategy,including the strategic management philosophy,development characteristics and corresponding str ategic role;The third is to analyze the development status of the real estate company,briefly introduce the Country Garden Gansu Branch,and analyze the internal resources of the Country Garden Real Estate Company and the external environment it faces,to find out the current development problems and challenges;Fourth,design the Country Garden Gansu Branch The company develops its strategy and develops corresponding safeguard measures.In order to pass the research on the development strategy of Country Garden Gansu Branch,it can have certain reference value and enlightenment significance for the development of the same type of real estate enterprise.