Research On A Garden Company Development Strategy

Entering the new century, the economy and the rapid development of science and technology spurredthe pace of life continues to accelerate, more and more people gathered in the city, which is on theenvironment and quality of life in the city caused a huge challenge. In improving the urban environmentand ease the work pressure, the landscape garden plays a vital role. With the acceleration of urbanizationprocess forward, the garden industry has been developing rapidly. With the rapid economic growth, livingstandards of our people is also rising, while demand for landscape and flowers growing on the other handon the landscape garden features, visual and other requirements continue to increase.The paper chooses the company’s business strategy of A garden, firstly describes the background andmethodology of this study, followed by literature on the basis of previous systematic summary and sort on,through the study of history and current development of domestic and foreign strategic managementcombing clearly the meaning and content of strategic management, while the domestic landscape industryand industrial upgrading process review and analysis of trends, and further strategic management theoriesand methods applied to business strategy analysis and research a landscape company, through the use of aSWOT analysis model explicitly garden company’s strengths, weaknesses, opportunities and threats. Onthis basis, the article proposed A garden company development strategies, including the "one dollar-based,similar to multiple", differentiation strategy, focus on strategy and further develop a detailed businessstrategy from the market, channel, brand, marketing and other aspects. Finally, the article points out, Alandscape company to implement the strategy, be closely linked to talent, capital, brands and chain action toensure the Alandscape company to maintain a competitive advantage in the competition.This studies of this paper is to the current fierce competition environment garden enterprise keep theirown competitive advantage of A discussion, theory of strategic theory is applied to the garden enterprise Acase try, practice to Alandscape of the company’s operation and management to provide decision support.