Research On The Localization Of International Hotels In China

Since the 1980s,international hotel groups have already taken a place in China hotel industry based on their rich experiences of management,standard management and high quality services,meanwhile,the brand effect has also been greatly promoted.However,facing the cultural and custom differences between countries all over the world as well as complicated environment in local market,international hotels require to confront and find out solutions of a series problems,for instance,how to make mature management experiences adapt to daily business in China;how to comply with current social and economic reforms;how to carry out effective management of localization in marketing,talents,brand.Unless international hotels propose timely and effective solution of the above questions,or these problems will become obstacles in their scientific management.In order to help international hotels in Hainan province even in China make greater development and in the hope of contribute to healthy and long-term development of Chinese International hotel market,this article will study and discuss the localization of international hotel groups in China from many aspects,such as human resources,marketing,management mode and brand,by taking Howard Johnson hotels and resorts as an example.This paper is mainly divided into six parts,using the methods of theoretical analysis,literature analysis and case analysis respectively.The first part elaborates the background and significance of the study,and also basic idea and framework of the study,as well as the theory support;The second part briefly describes foreign and domestic scholars' researches on the localization of multinational companies and the present situation of human resources,marketing,international brand localization of international hotels.In this part,the author proposes some new questions need to solve and some old questions that can be further studied.These questions are related to human resources,management,and also brand management;The third part mainly studies localization in market,marketing,product of international hotels under the new economic and political situation in China,and takes Howard Johnson hotel as an example,makes detailed studies and puts forward problems with solutions;The fourth part makes further researches on the feasibility of the existing management mode transformation,and strategies of brand localization based on the evolution of Chinese market and international hotel management mode.In the last part,the author also raises questions through detailed studies on the Howard Johnson hotel,and come up with solutions.The fifth part studies old and new problems of localization in human resources that the international hotel industry is facing now.The Howard Johnson hotel is taken as an example again for specific studies.