The Research Of Ningxia Welfare Lottery Center Sales Channel Strategy In Internet Era

Lottery Internet is actually an old things,since the computer lottery,there will be a lottery Internet,has also hasmore than a quarter of a century.But the lottery Internet is a new formulation,a new thing,particularly fast development in recent two or three years,has been in the industry thrived,and with a strong impact to lead the new wave of lottery industry traveling wave.It challenges the constantly refresh sales data in the drawing thinking.This paper combines theory with practice,combining with the method of chart,the marketing channel management theory as the guide,using the swot analysis method,to Ningxia city as the research object,to study the lottery sales channel management under the era of internet.In this paper,through the analysis of a series of basic theory and problems,find a new force suddenly rises.Model sales under the background of the Ningxia welfare lotterycenter(hereinafter referred to as "The Ningxia Lottery")many of the reasons generating sales channel problems,analysis found that the traditional channels mainly existed in Ningxia welfare lottery and retail agents are notconsistent.In the target market retail agents marketing ability seriously degradation,the Ningxia lottery itself for the marketing channel construction of existing problem of thought;and the impact of rapid development of new Internet channel to bring to Ningxia welfare lottery is mainly contains lower traditional channel gains,so that the traditionalretail store survival difficult.Ningxia Fucai of online shopping users do not grasp the situation.It is difficult totargeted for channel construction.Ningxia the lottery income greatly reduced etc..Visible,Ningxia welfare lottery in the channel is facing difficulties to deal with internet extrusion traditional channel sales channels,this papertargeted gives the following channels:re design the marketing channel construction ideas,optimize and upgrade of the marketing system,increase product added value,by improving the traditional sales channels,fine management,efforts to maintain the share the traditional sales channels to the market,at the same time to explorethe Internet market,actively explore new sales channels,the upgrading and transformation Become,let thediversified channels give play to their respective advantages,to occupy the market,enhance the competitiveness of Ningxia City,to achieve maximum channel management benefit.Research on the Ningxia lottery marketing channel management is based on the writer's knowledge of marketing management theory and years of lottery andlottery and Ningxia staff on the basis of long-term contact,operable some.I hope the sales channel problem of the proposed suggestions and solutions,not only can provide beneficial help for the healthy operation of the Ningxiawelfare lottery sales channels,but also can bring reference meaning for the construction of Ningxia welfare lotterysales channels in the new era.