Research On Network Sales Problem And Countermeasure Of Welfare Lottery

China Welfare Lottery began issuing more than three decades since1987, it developedrapidly,and the sales climbed to206billion yuan in2014.It made an outstandingcontribution to chinese welfare.With the development and wide application of Internettechnology, e-commerce has brought a tremendous impact on the lottery industry,since the20th century. In2014, the Internet lottery sales reached85billion yuan, accounting for22.2percent of total lottery sales. But the emergence of any new things are associated with aproblem, the Internet lottery aslo has some problems. Due to the lack of appropriate laws andregulations and regulatory policy uncertainty, internate lottery sales has been developed intwists and turns. Beginning in2007, the Ministry of Finance has halt Internet lottery5times.Because of self-correction carry out the requirements of the Audit Commission by the end of2014and the government documents, in March2015, all the site to stop the internet lotterysales. This shows that, despite the broad market, internet lottery sales has many problems inthe process of operation, leading to the controversial of its existence and its form.I read the lottery industry in China, the traditional lottery sales model development,e-commerce development literature and internet lottery sales development and other aspectsof literature, study the subject welfare internet lottery sales Problem Countermeasure byinvestigation and inductive method. In this paper, made SWOT analysis of internet welfarelottery, the advantage is easy operation, precision marketing, help to open the market ofhigh-lottery group, help to optimize the product structure. The disadvantage is the internetmarketing license is not obtained. The opportunity is the internet applicationsenvironment,the market needs, sound policies and good welfare environment. The threat isillegal lottery interference, network viruses and fierce market competition. Through analysis,I believe problem mainly exists in two aspects, safety issues and sales management issues. Imade a questionnaire for the interviews and questionnaires for Internet lottery sales manager.Among them, security issues, including the risk of online payment and personal informationleakage, the main cause of the problem are applications software quality, viruses threats andimproper operation; management problems include illegal lottery web site management, costmanagement and sales channels management, the main reasons are the lack of timeliness ofdata governance, regulatory system is flawed and inadequate product innovation. I took solution in three aspects. In terms of technological upgrading, it should strengthen dataencryption, anti-virus and security scanning applications, firewalls and intrusion detectionand access control technology. To strengthening supervision and administration, it should bestrengthened data management, system management, and management practitioners. ToPromoting the quality of products and service, it could establish welfare lottery sales O2Oplatform, improve physical betting business model, specific ways to enhance a sense ofdesign paper lottery online product design and innovation.