Research On Marketing Strategies Of Ningxia Welfare Lottery Issuance Association

Lottery is a special speculative commodity.At present,most countries in the world have issued lottery tickets.The three pillar of lottery industry were lottery,horse racing,and gambling.It has become a part of the people's lives and entertainment and play a very important role on social construction and economic development.Therefore,it is an urgent need for Ningxia Welfare Lottery Company to carry out research and exploration with market strategy.To the end of 2016,the amount of welfare lottery set is 1168 in Ningxia and the Chinese welfare lottery online sets are 31.In 2016,Ningxia welfare lottery sales reached 1.71 billion yuan to raise the public welfare fund 490 million yuan,and the market share of 63.85%.It makes an important contribute for the Ningxia economic construction and livelihood projects.Although Ningxia welfare lottery has made some progress,there are the rapid development of the gap between Ningxia and the other provinces in China.Especially with the welfare business and social work of our region,the gap is obviously.As the lottery business belongs to government control and policy-oriented,and "gambling" is a sensitive topic in China,so the development of welfare lottery business is a large degree of uncertainty.Therefore,this article summarize the above points.The main idea of the study is proposing the specific marketing strategy with the analysis of welfare lottery external and internal marketing environment and sum up the opportunities,threats,strengths and weaknesses.The research significance of this paper has the following points:1.Combine with the actual situation of welfare lottery and marketing theory,planed out the specific marketing strategy for the development of welfare lottery.2.In order to let the welfare lottery marketing strategy to carry out smoothly,this paper measures specific issues for Ningxia current welfare lottery business.3.Through the development of marketing strategy,the planing and implementation of the welfare lottery marketing activities has a certain reference.These suggestions can improve the marketing ability of the welfare lottery business.