A Strategic Research Of Tianjin Welfare Lottery Operation Development Based On Internet

The operation and issue of Welfare Lottery as a key resource has been flowing vast welfare fund to government.In the past three decades,government supplement the financial expenditure with the mass welfare fund to enhance the entire social welfare standard,better to third time distribution of the national income.The retail channel of welfare lottery has emerged with tendency of diversity in recent years.Sales revenue had the significant growth by All-around marketing strategy.With the expansion of public welfare undertaking,however,current sales model is not a suitable way for the lottery rapid development and sustain the steady increasing of lottery.Meanwhile,with our country's economy enters the new normal and aged society,there is an obvious contradiction for financial supply between increasing of welfare fund demand and the current social security system using money.So we have to take full effort for better using the lottery welfare fund to support the shortage of financial fund and to show the importance of develop welfare lottery.Based on the perspective of welfare lottery public fund,with the studying object-Tianjin Welfare Lottery operation model,the thesis study the new sales platform for using internet,smart phone,digital TV and so on,try to probe the opportunities for expanding sales model,finally to increase the revenue of public welfare fund.The writer associate with the theory of social capital and economy effecting to consult innumerable literatures of Chinese Lottery and the development of public welfare fund,to discuss the public welfare fund served as one important financial fund supplementary enhancing the impact of social public welfare.With the increasing of welfare public fund,the mechanism of social public welfare function is enriched and development of other charity donations is getting promotion.We consider that the public service will get rapid increasing through welfare lottery development,but there are some disadvantages for current marketing channel.The writer has analyzed the circumstances for internet operation of Tianjin Welfare Lottery using the PEST and SWOT means.We think the internet channel is easy to play and to expanding the market.Internet channel development must be lead to the increase of welfare public fund.The writer randomly selected three different districts(Nankai,Wuqing,Jizhou district)from Tianjin,sent the lottery buyers and densely populated area crowd type questionnaire,to probe the relative between the impact of welfare lottery public welfare and its sales.In the end,we study the Internet business and sales strategy of Tianjin welfare lottery to get the conclusion that it will bring the significant impact by welfare marketing actions in the long-term.Due to current sales model has encountered the bottleneck situation.It is certain to bring us high level welfare standard and increasing welfare public fund by made new internet channel with suitable for current social behavior.