Development Strategy On LS Energy Equipment International Engineering Company

LS Energy Equipment International Engineering Company(LS International in short)established in 2014,it is a wholly owned foreign trade company invested by LS Group Company(LS Group in short),and it is a professional unit for LS Group to expand international market.The main business of LS International is import and export equipment and machinery products for overseas markets,project contracting,relevant international business processing and after sales services and so on.Its international marketing of products related to various LS products,including oil drilling and producing machinery,oil refining and chemical processing equipment,castings and forgings,heat exchangers and universal machinery etc.LS International is a specialized unit attached to LS Group engaged in international trade and also a bridge and window for international cooperation and exchanges.As an international energy equipment engineering company,LS International is still in its infancy stage on its current organization and scope of business.For the direction of development is concerned,LS International still lacks a specific,complete and scientific development strategy to guide the future development of the company.Therefore,under the premise of compliance with national policy,and adjust to the external environment and meet the industry needs,LS International are required to work out a foresight and easy operating development strategy.The strategy could make LS international to clarify the features and position of LS Group products,and make LS International to reorganize its internal managerial mechanism,layout the international market so as to develop and expand its international business.This paper takes advantage of the methods and tools of strategy management,through qualitative and quantitative researches and analyzes the business environment and development status of LS International based on its faced advantage and disadvantages,by using scientific choosing to work out a development and competitive strategy for future 5 years.And in the meantime,the paper also work out the strategy target,strategy focus and strategy steps for LS International to operate and also point out the risks and avoiding measures.The development strategy would protect the company with its evidence-based operating and long-term development methods to move towards its correct direction.