| China successfully hosted the China International Import Expo for the first time in 2018,announcing to the world that China will further expand its openness on the basis of 40 years of reform and opening up.On the other hand,it also declares China’s confidence in maintaining multilateralism and free trade.It highlights China’s strategic determination under the strategic opportunity of profound changes in the world landscape.It can be said that China has injected new vitality into the development of the world economy,and the most important thing is to enhance China’s status as a great power in the international economic field.As more and more Chinese companies boldly explore international markets and conduct international operations,Will inevitably participate in international market competition.However,due to the short history of the development of Chinese enterprises,there are still many problems and deficiencies in the international market competition.Affected by the Sino-US trade friction,it is bound to change the international development strategy of enterprises.To this end,this article analyzes and studies the competition strategy of Lanshi Energy Equipment International Engineering Corporation in the Middle East market,so that the enterprise can gain a competitive advantage in the Middle East market,reduce its dependence on the United States and make the international trade develop in a balance manner.This article takes Lanshi Energy Equipment International Engineering Corporation as the research object,applies literature analysis,survey research,qualitative and quantitative analysis methods to analyze and study its competition strategy in the Middle East market.Through qualitative and quantitative analysis,it focuses on key markets——The Middle East market,sort out the operating environment and development status of the Middle East market,analyze and study how to continue to expand the market share of theMiddle East in the future,through resource integration,accurate positioning,and formulate a competition strategy that is in line with the market in the Middle East to provide help for the company’s future development. |
