Innovation Research On Supply Side Reform Of Media Content Industry Driven By Technology

As a matter of productivity performance, technology plays a strong role in promoting the development of media industry, is an important growth point. At present,in addition to facing the transformation and upgrading of the task,The traditional media is facing the problem of overproduction and lack of innovation ability as well. Only through the supply-side reforms,promote the innovation of the media system and improve the production capacity of the content, can the media industry become bigger and stronger?The theory of media supply-side reforms should be based on economic theory of supply-side reform, and combining with the practice of media industry development. Its connotation should include the following three levels: The first is to regard the content industry as the core; the second is to carry out institutional innovation reform; the third is to play the driving force of technology. The supply-side reform is an inevitable trend of the media transformation and upgrading, is the inevitable choice to meet the needs of the audience, is the inevitable result of technology driven role. The goal of supply-side reform is to achieve coordinate development, innovative and open development.Technology can promote the evolution of media form, can influence the formulation of media policy and the change of media system. In addition,it can also promote the technology of the media practitioners, influence the natural attributes of the product and content, and reconstruct the media organization. In future, the development trend of media technology is mainly reflected in the terminal display technology, the information transmission technology, the information processing technology and media marketing technology.In the content production, the technology has innovated the concept of content production,reshaped the content production process, and innovated the content production mode; in the construction of the content industry platform, the technology can create a production platform, optimize the management system, can establish a communication platform,to enhance user stickiness,can build a profitable platform,to strengthen profit support. However, there are many problems such as the risk of media technology driven,not universal,and the lack of technological innovation,Should adhere to the technology for the body, for the use of the content; people-oriented,People-oriented, strengthening the value added; Policy support, accelerate innovation;strengthen the management, control risk; integrated, comprehensive development...