A Study For Communication Strategies Of The Palace Museum's New Creation Of Cat-sucking Culture

As a symbol of China's excellent traditional culture,the place and witness of cultural exchange between China and foreign countries,the Palace Museum carries the national memory and highlights the strength of traditional culture and the spirit of the times.The Palace Museum protects and inherits the concept and practice of traditional culture in an innovative way,so that the traditional culture can be spread more widely to promote the in-depth exchange between young people and traditional culture.This study mainly makes research on the Palace Museum with keen tentacles and focus on subculture,recognition,so as to find a resonating point combination of the current youth trends and ideology.With the help of cat-sucking subculture,with the combination of the Palace Cat and refined traditional cultural connotation siphoning innovation,this study creates a cat icon for the Palace Museum to build a cultural industry chain,enhance cultural value,form a super IP,and to deliver the traditional culture,historical philosophy with popular forms of art and dissemination,activation and inheritance to stimulate the interest of young people in traditional culture.The Palace Museum innovative communication concept,through unique creativity,spreads suck cat subculture and combines the cat elements and traditional culture combined,which enables the Palace Museum and traditional culture with the atmosphere of the times reflecting affinity,vitality.Therefore,this paper takes the Palace Museum's new creation of cat-sucking culture as an example to study how to do a good job in leading the online thought of the younger generation through the dissemination of museum culture and traditional culture.