Study And Application Of Qidan Wine Culture In The Cultural Creation Design Of The Museum

Cultural and creative products are the product of people's growing spiritual and cultural needs.With the support of national policies in recent years,many museums have paid more and more attention to the development of cultural and creative products.Its categories also from handicrafts,daily necessities,clothing and other tangible products to mobile phones APP? games and other intangible products.To a large extent,the consumption of cultural and creative products is also a kind of cultural consumption.A good cultural creative design focuses on the interaction between consumers and products to enhance the sense of user experience and to show the cultural connotation behind the products more truthfully.Promote the economic growth of museum cultural and creative industries.This paper takes the "wine language" series Qidan wine culture cultural creation design as the theme,through the museum cultural creation product marketing pattern drives the Qidan culture primarily peripheral cultural creation consumption,promotes the domestic Qidan wine culture publicity.Thinking about how to integrate ethnic traditional culture with products,highlight individualized characteristics,expand the difference with other cultural creation products with the advantage of Qidan culture brand,so as to create brand stories to attract consumers' attention,break the boundary between space and time with modern design,let Qidan wine culture present in front of the public with a new look.This paper is divided into five chapters,the first chapter is the introduction,introduces the background of the topic,research status,research methods and innovation points,based on the development history of Qidan wine culture as the basis of the significance of the topic.The second chapter is the preliminary investigation and analysis,mainly introduces the present situation of wine culture in the museum cultural creation design,the investigation actual situation and the analysis related wine culture cultural creation design classic case.It provides scientific and effective data support for the later design practice and theoretical research.The third chapter is the production process of Qidan wine culture creation design of "wine language" series.Based on the expression form and theoretical basis,this paper analyzes the design elements of Qidan wine culture creation,and expounds the design ideas and process of Qidan wine culture creation design,including brand logo design,illustration design and graphic design.Combined with practice to show the unique charm of Qidan wine culture.The fourth chapter is the application of Qidan's cultural foundation design,which is discussed from three aspects: design,packaging design and derivatives design.The last chapter is the summary of the whole design work and the future prospect of wine culture design.I hope this research can provide new ideas for the follow-up development of wine culture and cultural creation industry.