Product Planning Case Of Kaka Planet Mini Program

The We Chat platform,as the social app with the highest number and frequency of Chinese netizens,carries a variety of functions after going online,covering social,payment,content reading and other aspects of content,and has gradually become indispensable in the life of netizens section.In addition to the already running orderly and stable user account,the small program launched in 2017 has also become a new development point.The light-weight function and convenience of small programs have gradually increased the frequency of use and the number of people,and they have begun to have more and more rich cultural connotations.This product planning will select the youth group as the target audience on the basis of analyzing the characteristics of the market and platform,design a light-weight social applet for punching cards,meet the target audience 's instrumental and emotional needs,and effectively participate in and To complete the product creation process from scratch,the main ideas are divided into the following points:1.Analyze the data background on which platform selection and content selection are based;2.Starting from the product's environmental analysis,combined with the audience survey,to determine the product concept;3.Specific implementation of product planning and production online,from ideas to practice,to achieve product landing;4.Further test and feedback products,make modifications,iterations and subsequent operation planning.As a small program product targeting the youth group,with punching and socializing as the core,the "Young Mutual Praise Planet" expects to achieve the following goals: in terms of design,complete pre-planning,make products according to functions and land,and operate And test to collect feedback;in terms of use,provide users with a small program product based on punching cards and the theme of daily life,complete the design in terms of functionality and culture,and further improve and expand in the follow-up.