Study On The Narrative Strategy Of Telling Chinese Story

In the complex environment of public opinion in the era of globalization,building the capacity of external communication has become a national strategy and an important task of Chinese mainstream media."Tell a good Chinese story and spread a good Chinese voice" is General Secretary Xi Jinping's requirement for enhancing the ability to communicate abroad,and it is also the original intention of the People's Daily Overseas Edition to create a Chinese story column.However,the traditional research route of external communication focuses on the discussion of media communication technology,channels and effects,and the narrative of the story is placed in a functionalist perspective for simple analysis.Discourse is power.This article attempts to explain the dilemma faced by the "telling Chinese story" narrative under the dual requirements of propaganda and storytelling through the study of Chinese story discourse.This study selects the news report text in the Chinese story column of the "People's Daily Overseas Edition" as the research object,and uses the narrative theory to conduct text analysis on the discourse and structural level.The paper also studies what narrative strategies the narrator has adopted for the proposition of "Chinese story",and how to achieve the construction of mainstream values and ideology.At the same time,through interviews with the Chinese story editing department,it's aimed to confirm whether the narrative strategy is consistent with the media practitioners' news production practices and intentions.First,the analysis of narrative discourse in this article is mainly from the perspective of narrative voice,narrative object,narrative perspective and narrative time.The typical reporting model used by narrators,while protecting the authority of discourse at the propaganda level,greatly limits the audience's interpretation and participation of Chinese story.Secondly,the analysis of narrative text structure,stylistic structure and semantic structure reveals that the repeated use of inverted pyramid structure,several fixed narrative patterns and prototypes by narrators is not conducive to storytelling.Finally,through summarizing the narrative strategies in the interviews with editorial department and practical work,it is found that the narrative strategy of Chinese story is limited by traditional propaganda framing and work habits,and no effective and communicative narrative practice has been formed.