Research On The Publishing Of Economic Best Sellers In China

In the 1970 s,economic books came into being under the drive of reform and opening up.After the reform and opening up,changes in the economic system stimulated the demand for economic books and promoted the publication of economic books.After more than 40 years of development,the proportion of economic books in the book market has shown an expanding trend,and the variety of books sold has also been continuously enriched,becoming a sector that cannot be ignored in the whole book market.The close relationship between economic books and economic environment also determines that the publication of economic books will change continuously with the changes of economic environment.How to publish economic books that keep pace with the times,meet personalized needs and have both economic and social benefits is a problem that publishers of economic books should continuously think about and solve.Best sellers are books that sell more in a certain period of time,highlighting the remarkable characteristics of social groups' reading habits in the book market in a certain period of time.Economic bestsellers are an important part of the economic book market.Studying economic bestsellers and digging out the existing rules of economic bestsellers are helpful to understand the changes in reading demand of economic books in recent years and provide reference for the publication of economic books in the future.This paper takes the TOP20 of Dang Dang's economic bestseller list from 2015 to 2019 as the research object.From the content,form and distribution of the books on the list,by using the methods of literature analysis,statistical analysis and comparative analysis,combined with the book publishing process,this paper summarizes the publishing characteristics of economic bestsellers in the past five years,explores the reasons for the selected sample books to be listed,excavates the existing problems in the publishing of economic bestsellers,and then gives suggestions and thoughts on the publishing of economic bestsellers.According to the analysis of 100 books in the TOP20 of Dang Dang's 2015-2019 best selling list of economic books,it is concluded that the economic best sellers in the past five years have the following three characteristics: in terms of content,the economic best sellers have strong theoretical and hot features in content;Morphologically,it shows the characteristics of increasing the trend of paper-electricity synchronization,obvious advantages of series publishing,and increasing emphasis on binding design.In the distribution process,economic bestsellers have various channels,with remarkable influence marketing effects,and the average price and discount price of books have increased as a whole.In addition,the main body of its content production-authors and publishing organizations also show quantitative and regional characteristics.The success of economic bestsellers on the list,it is not only benefits from seizing the opportunities brought by external factors such as changes in the economic environment,improvement of the reading level of the whole people and changes in reading habits,also an embodiment of the strength of economic publishing organizations,and an embodiment of the scientific and creative publishing of publishing houses in the editing,printing and distribution processes,as well.Professional editing teams,high-quality and influential authors and diversified circulation channels all play an important role in the best-selling of economic books.While reaping economic benefits,economic bestsellers also expose problems such as low quality of books,imbalance between imported books and local books,and insufficient brand building of publishing units.According to this,this paper proposes that the principle of social benefits first should be adhered to in the process of creating economic bestsellers to ensure the quality of books.At the same time,while reasonably introducing foreign books,we will continuously enhance the originality of local books and reduce the dependence of the economic bestseller market on imported books.Moreover,publishing organizations should not blindly pursue the ranking of bestsellers,but should devote themselves to establishing their own characteristics and brands.Finally,pay attention to the reading needs of economic bestsellers and changes in publishing media,keep up with the trend,make good use of digital technology,and publish high-quality works that highly meet the needs of readers.