The Research Of China's Bestsellers In The Last Ten Years

The best seller list is called the "wind vane" of the book market,which is the " indicator " of readers' interest and reading habits in a certain period.In the past ten years,the book market has shown the characteristics of the health books market changing from prosperity to decline,the youth literature declining,the theme changing,the economic books closely related to the Chinese economy,the history books' innovative narrative mode,the strong momentum of the children's publishing market and the greater proportion of theme publishing.Looking at the reasons for the best-selling books on list in the past decade,the author and publishing institutions,book content and design,communication channels,readers,best-seller development are inseparable.However,there are some problems in the development of bestsellers in the past decade,such as following the trend of publishing,repeating topic selection,uneven content,price chaos,single traditional distribution channels and insufficient internal power of IP transformation.Therefore,market positioning,accurate topic selection,avoid blindly following the trend,adhere to the content,improve the quality of books,to create regular sale books,the use of cross-media communication and cross-border communication,"introduce and go out" policy for the best-selling works at home or abroad,improve the book core,promote IP diversification conversion efficiency,in the development of interactive books,more integration of scientific and technological elements,the establishment of user database,using data to depict the user portrait,understanding the needs of readers will have a guiding role for the best seller's further development.It has positive practical significance for promoting the development of the book publishing industry,driving more books to the best-selling market and enriching the growing spiritual and cultural needs of readers.