Research On Publication And Communication Of Mao Dun Literature Award

In modern China,publishing activities,with its endless media appearance and ever-changing cultural landscape,not only involve publishing behaviors in the construction of reality,but also are closely connected with daily life,but also deepen and highlight the ontological meaning of the media,so that publishing media It has become an inevitable and important factor in exploring contemporary literary publishing activities.In the field of literary research for a long time,"world-writer-work-reader" exists as the four elements of scholasticism,but the media factor in the "production-communication-consumption" process of literature in publishing activities has long been studied by literature Cover and neglect.Therefore,the perspective of publication and communication is a relatively new theoretical viewpoint for literary research.The elements of publishing media should be given important theoretical significance for literary research.This paper will use the background of publishing culture and media communication to conduct a comprehensive study of the Mao Dun Literature Award-winning works.The Mao Dun Literature Award is the first literary giant award in modern China.The ten award-winning works show China's rich literary achievements for more than 30 years.In general,the Mao Dun Literature Award is based on publishing and communication,and the publishing media plays a key media role.In addition,the Mao Dun Literature Award itself has become a service platform for disseminating outstanding literary works,and has contributed to the activepromotion of the production and redistribution of contemporary literary works.It can be said that linking the "Mao Dun Literature Award" with "Publishing and Communication" makes the practical significance of its innovative educational scientific research clear at a glance.The macro market of publication and communication provides growth space for literary works,leading the evolution of literary concepts and aesthetic taste with multiple values,and regulating the trend of healthy ecology of contemporary literature.This thesis mainly uses publication communication theory and literary theory to conduct interdisciplinary research.Among them,publishing communication studies the science of publishing works published in the market environment,revealing the effects of communication,influencing factors,and internal laws.It combines basic communication with the actual operation process of the publishing market and imposes on publishers.And the reader 's cognitive acceptance,and use the laws to guide cultural and social publishing and communication activities.The theoretical framework of this article is based on the "5W" communication model summarized by communication scientist Lasswell: who,what,through which channels,to whom,and what effect."5W" belongs to five levels,mainly including communicator research,content analysis research,media research,effect research and audience research.Referring to this model,this article will build a framework from the following five modules: the construction of the Mao Dun Literature Award communication platform,the analysis of the communication model of the Mao Dun Literature Award,the analysis of the role of the media as a communicator,the influencing factors of the publication communication effect,and Mao Dun Audience analysis of the award-winning works of the literature award.The writing ideas of each chapter in this article are roughly as follows: Chapter 2"Ontology Research of Maodun Literature Award",focusing on the analysis of the origin,development trajectory,evaluation mechanism and award-winning works of Maodun Literature Award;Chapter 3 "Diffusion Mode of Maodun Literature Award"",Introduces the traditional communication model mainly based on paper publishingand the diversified communication model in development;Chapter 4" The main body of the Mao Dun Literature Award works ",through the publishing activity process and analyzes the author,publishing organization and The three main activities of the new media;Chapter 5 "Social Drive for the Publication of Award-winning Works",attempts to analyze the internal and external influences of Mao Award Literature Publishing from the perspective of the macro transformation of the publishing concept,the market marriage of the award mechanism,and the cultural consumption of symbolic capital In power;Chapter 6 "Reader's Acceptance" divides readers into ordinary readers and readers as critics,and analyzes their reaction to publishing activities.Finally,it ends with the "dual significance of literature publication to literature and publication",highlighting the theme of publishing publication that is of great significance to the development of literature production.Looking at the literary publishing market through the award-winning works of the Mao Dun Literature Award,we can conclude that the basic proposition of this article is: literary publishing must follow the internal creative law of literature,and it can not choose to let it go in the market,but should weigh the quality of literature and the needs of the public to let evaluation The mechanism intervenes reasonably,allows the publishing media to actively promote,construct and develop a healthy literary ecological environment with high-grade cultural products.