The All-media Design Scheme Of 360 Smart Camera Based On Integrated Marketing Communication Strategy

With the internet development and the change of technology,the era of "melting media" has arrived.Various emerging Internet channels are similar to Tiktok,bilibili,and other platforms.The new media environment has brought more opportunities for the development of marketing and communication modes,and the forms of communication have become more diversified.The traditional brand communication mode has changed,and has changed from linear propagation.For mesh interactive propagation.Many brands begin to try more new forms of network communication,and pay more and more attention to the shaping,promotion and development of their corporate or brand image in the Internet environment.Only through the multi-media coverage,can the products and services enter the fragmented life of consumers,and let consumers recognize and accept the brand.Therefore,the integrated marketing communication strategy of integrating various communication means and transmitting information to consumers has become the choice of many brands.From the perspective of 360 smart camera brand,although the brand has carried out a large number of brand marketing activities,there is no clear and clear idea on the integration and utilization of Internet media,communication tools,and specific strategies,methods and effect evaluation.Through the research and analysis of the Internet communication environment,new Internet communication channels and audience groups,combined with the status quo and existing problems of 360 smart camera brand internet communication,this project hopes to conduct in-depth analysis and research,integrate multiple media communication channels,and find innovative solutions for 360 smart camera brand communication.