Research On Customer Integrated Marketing Communication Strategy Of Simei Media Co., Ltd

After more than20years of development, Chinese media industry becomes quite competitive.Marketing, as an important means to win the media market, has been regarded as an essential part in the circle of business activities. At present stage, the use of marketing tool in Chinese media marketing has accumulated a certain amount of practical experience and has achieved some success. But with the use of new technologies induced changes in the media’s ecological environment, the media marketing, which is used as a means of media should also be changed accordingly, and China, as a newly emerging economic entity, also leave a huge space for the development of the media, thus, how to make innovation in the existing marketing mechanism to adapt to the new media environment, thus to improve the competitiveness of Simi media company, and to enhance the influence, are the questions unavoidable in the development of Simi media company.First, introduces Simi company analyzes it’s advantages and disadvantages in implement integrated marketing communication, then review the development of Chinese tourism industry, also analysis internal and external environmental situation about Senbo holiday village. Media strategy, creative advertising strategy and public-relations strategy of Senbo project are deeply discussed. Finally, I estimate the effect and budget about Senbo project; all these experiences can be used for reference when officially launch this project.