Content Marketing Research Of New Media

New media age, the media environment and the market environment have changed dramatically. In this transformation, more and more consumers occupy the initiative. In order to adapt the market environment, changes in customer needs,business owners have to make changes in the marketing concept and mode.Content marketing is in this demand evolved, emphasizing the nature of the content, bring consumers a diversified, deep consumer experience. This article combine the content marketing and the value management theory, analyze the content of the marketing process is essentially a process of value realization, passed by the two sides through the establishment of a new relationship, to achieve a value in an interactive process. We hope that through this set of content marketing communication model finishing, can help people better understand and practice of content marketing.