Research On The Planning Of Achievement Report In The Column Of "Magnificent 70 Years·New Era Of Struggle" Of Jiangxi Daily

Achievement report is an important way for the major mainstream media to conduct public opinion guidance through positive publicity,and it is also an effective report form for the news media to comprehensively display social development.2019 is the 70 th anniversary of the founding of the people's Republic of China.The party newspaper should do a good job in planning the achievement report,play a right role in guiding public opinion,carry forward the main theme of the society and gather the strength of the masses.This paper selects the news report in the column of "Magnificent 70 Years·New Era of Struggle" published in Jiangxi Daily in 2019 as the research object,and explores the characteristics of its achievement report news framework through the conglomerate of quantitative and qualitative methods.This main research methods used in this are analysis and content analysis,and uses frame theory as the important theoretical basis to analyze the characteristics and problems of Jiangxi Daily in achievement report planning.In terms of data collection,242 news reports in the column of "Magnificent 70Years·New Era of Struggle" were counted by means of manual reading.According to the framework theory proposed by Zang Guoren,a scholar from Taiwan,China,the framework of news reports was analyzed.Considering the feasibility of the research and the current communication environment,this paper divides the news report into three framework structures: high level,medium level and low level.According to the research needs,this paper makes a detailed analysis and Research on the column of "Magnificent 70 Years·New Era of Struggle" from the following aspects: the number of reports,the source,the title,the content structure,the genre,the theme,the discourse analysis and the layout language.The column report framework of "Magnificent 70 Years·New Era of Struggle" has the following obvious characteristics: the column has a short period of publication but a large number of news reports,showing an overall upward trend;the report titles are mostly from the perspective of the masses,with more dual sentences;the reporttopics involve economic and political,cultural,ecological civilization and many other aspects,but focus on the theme of economic construction;the report genre is dominated by the communication genre,while other report genres are less;the column has a large number of news sources In terms of the structure of the report content,it tends to be subject framework with high summation of the report content;in terms of discourse analysis,it mostly uses data and character speech quotations to speak with facts;there are more front page positions and full page reports.Jiangxi Daily has well planned its column of achievement report,actively carried forward the main theme,and reflected the positioning of its party newspaper.The column focuses on the local development,takes the local economic construction as the focus of the report,and presents the economic and social development of Jiangxi Province in many aspects.Make good use of in-depth reports to comprehensively analyze development achievements.However,there are still some deficiencies in the column of "Magnificent 70 Years·New Era of Struggle",which needs to be further improved.For example,the planning ideas are still conservative,and the data presentation is more traditional.Therefore,this paper puts forward some ideas on how to improve the report planning of the achievements of the mainstream media such as the party newspaper: pay attention to the genre of comments,enhance the influence of the news;promote the integration of the newspaper and the network,increase the interaction with the audience;use the news data visualization,make use of the data flexibly;close to the masses from the perspective of the report,pay attention to the humanistic care,etc.This paper analyzes the column of "Magnificent 70 Years·New Era of Struggle",studies the planning ideas of achievement report of Jiangxi Daily,and provides some thoughts and suggestions for other party newspapers to better plan achievement report.These will help to improve the communication ability of the party newspaper and make the achievement report serve the economic and social development of our country more effectively.