Customer Satisfaction Analysis Of H Early Learning Organization Based On Analytic Hierarchy Process

With the improvement of living standards,people's consumption levels have risen,and education requirements have become higher and higher.Parents have paid more and more attention to children's education,and the demand for education has begun to show diversified characteristics.In order to adapt to social development,parents hope that preschool children aged 3-6 can receive a more comprehensive and professional early education.The early education training industry has also seen tremendous growth in the last decade.With the full liberalization of the national second-child policy,the industry will continue to blow up in a few days in the future,and various types of training institutions will emerge everywhere.The sharp increase in market size has directly led to the influx of more and more people and businesses into the industry.,the choice space of customers is greatly expanded,and the competition in the industry is also heating up.The vigorous development of various institutions has also spawned many enterprises with mixed advantages.They may have a business management philosophy that is not perfect,but they still enjoy the profits brought by the market dividend.I believe that under such background conditions,in the near future,the education industry will certainly undergo a major reshuffle and the survival of the fittest.As a service-oriented industry that has close contact with customers,education and training.In order to achieve sustainable development and continue to survive in the future industry reshuffle,it is necessary to improve core competitiveness,pay full attention to customer relationships,maintain customer satisfaction,and improve Customer loyalty is the key to business.I started preparations at the end of 2017 and opened in 2018,and founded the H Early Learning Agency.The organization is mainly dedicated to serving children aged 3-7,focusing on creative courses,cultivating children's thinking creativity and personal development ability.The inspiration for this article is derived from the problems that I actually encountered in the work of the H-early education institution.Through the two-year MBA course,I hope to apply what I have learned to the actual work,and the actual problem.The relevant data in the text are also derived from the actual first-hand resources.In actual business,I always believe that the education and training industry is an industry that attaches great importance to service.Therefore,I believe that only by doing customer satisfaction can we improve customer stickiness,enhance brand image,and lay the foundation for subsequent brand product extension and company scale expansion.In terms of theoretical methods,this paper uses literature writing reference method,questionnaire survey method,interview method and other methods to investigate the factors affecting customer satisfaction of H early education institutions.At the same time,it consults relevant customer satisfaction theory,such as quadrant model,Kano model,analytic hierarchy process,etc.Finally,the analytic hierarchy process is used to study the key factors affecting the customer satisfaction of H early education institutions.First,the corresponding influencing factors are listed,and the hierarchical model is constructed.Then,the relevant indicators are analyzed and studied to find the key indicators that affect the customer satisfaction of the institutions,the correlation between the indicators,and the gaps in the demand dimensions of different customers.Thirdly,the relevant indicators are compared in pairs,the weights are confirmed,the hierarchical order,the total ordering and the consistency test are obtained.Finally,the analysis model is constructed,and a series of marketing strategies for H early education institutions are proposed through the weighted total ranking results.The model is practical and hopes to play a certain role in the marketing of H early education institutions.This paper is divided into six chapters.The first chapter introduces the research background and significance of the article,the related research on customer satisfaction and early education industry at home and abroad,and explains and explains the framework of the full text.The second chapter is a review of related theories,and introduces the contents and methods of some analytical models.The third chapter introduces the situation of H early education company,establishes customer satisfaction model through analytic hierarchy process,obtains relevant indicators and verifies it.The fourth chapter is to analyze the indicators at all levels in the model step by step and refine them.Finally,the comprehensive evaluation results are obtained,which have a key influence on the factors of H early education company.The fifth chapter puts forward marketing strategy opinions for analysis.The last chapter is a summary and outlook,summarizing the research of the full text,and suggesting the shortcomings.