Research On The Construction Of Behavior Identity System Based On Brand Communication

Behavior Identity is an important part of the CIS system.It originated from the United States in the early days.It first appeared in a visual form.It was introduced into Japan in the 1970 s and was improved into the identification of corporate code of conduct.It had played an important role in promoting the development of Japanese companies.With the development of modern society,the original behavior identity can no longer meet the communication needs of modern brands.It is urgent to reconsider the definition of behavior identity and build a new behavior identity system around brand communication,so that it can be compatible with the current social context.Fusion.In this regard,this paper presents a study on the construction of a behavior identity system based on brand communication.This article uses the literature research method,the inductive method,and the comparative research method to sort out the relevance of brand communication and behavior identity,affirm the scientific and effectiveness of behavior identity for communication,and select the representative successful cases to derive five kinds.Manifestations and operating characteristics throughout the communication process.On this basis,the inductive deduction method and the comparative research method are used to make a more in-depth interpretation of the five behavioral identifiers in different application scenarios and performance characteristics to make their connotations more clear.The five identifiers are: body language behavior identity,slogan behavior identity,color behavior identity,emotional behavior identity and action behavior identity.The five behavior identifiers are relatively independent and highly integrated,and finally constitute a behavior identity system based on brand communication.Its six outstanding advantages prove its scientificity and effectiveness.The paper has 27 figures,2 tables,and 57 references.