A Research On The International Communication Strategies Of The Current Affairs Commentary Programs In China Under The Background Of Internet

In the current global information age,countries are attaching more and more importance to international communication and improving international communication capacity.International communication plays an important role in presenting national image,creating international public opinion and enhancing international discourse right.Since the beginning of the new century,China's international communication construction has entered a stage of rapid development.On the macro level,these studies mainly discuss the significance and effect of international communication and the development of communication ideas.At the micro level,most of the studies focus on the construction of international communication platform,film and television works,documentary images and other cases,while there is relatively little research on the international communication strategy of current affairs commentary programs in China under the background of the Internet.For a long time,current affairs comment program has been an important way of international communication,and in the Internet era,the main way of presentation is video,to explain the core of current affairs to convey ideas in the international communication has more development potential.Current affairs commentary programs in China mainly focus on the meaning of international communication from the outside in,that is,to reflect the changes of foreign current affairs to our people.However,in the current environment,international communication should give consideration to both internal and external factors and strengthen external output.Therefore,this paper will combine the case analysis and put forward under the background of the Internet China's current affairs comment program international communication promotion strategy.This paper is divided into five parts.The first part of the introduction includes the background and purpose of the topic,literature review,research ideas and methods,difficulties and innovations of the paper and the significance of the research.The second part firstly defines the definition and value of international communication,defines the concept of current affairs commentary programs and defines their relationship with international communication.The third part firstly summarizes the current situation of the international communication of current affairs comment programs in China,and then analyzes the opportunities and challenges of the international communication of current affairs comment programs in China under the background of Internet.The fourth part takes the program “China mosaic” as an example to summarize the international communication experience of China's current affairs commentary programs in the Internet era from three aspects of the program's manifestation,content output mode and network communication channels.On the basis of the previous study,the fifth part proposes four strategies to promote the international communication of China's current affairs comment programs under the background of the Internet,in order to provide some reference ideas for constantly improving the international communication ability of China's current affairs commentary programs.